ABOUT GLOBAL AVENUES CONSULTING INC.

Website: http://www.janelliinfrared.com/

Business Description

Based in Dartmouth, Nova Scotia, Janelli Thermal Imaging & Consulting Ltd. provides infrared imaging and thermography, roof and building condition assessments, energy audits, and other specialty consulting services to major corporate clients such as engineering firms, construction companies, property management companies, industrial facilities and the oil and gas industry.

In less than three years, this company has amassed an impressive portfolio of major clients including Nova Scotia Power, the Canadian Corps. of Commissionaires, Dexel Developments, and the MacLeod Group. Janelli TI is building a reputation for the highest level of expertise in thermographic inspection services in the Maritimes.

Ownership and Management

Janelli Thermal Imaging and Consulting Ltd. is owned by Nelson Brison (President). Nelson Brison, a Certified Level 1 Thermographer, has twenty-five years experience in industrial, financial and construction markets, and in-depth knowledge of structural and fabricated steel for the construction industry. As President, he is responsible for marketing, sales, finance, training, and the overall direction of Janelli TI.

Dean Walford, Chief Financial Officer, has twenty years of experience in banking and finance. He has both worked at a management level for national companies such as CIBC, and successfully started and run his own finance companies.

Stanley Meisner, Nova Scotia Regional Manager, has fifteen years of experience in the construction and industrial supplies industry. Most recently he worked for Hawk Industrial Sales Ltd. as Inside Sales Manager in charge of inside sales, shipping/receiving, inventory design processing and warehouse management.

Key Initiatives and Objectives

Janelli TI has established a solid regional and national client base, and is poised to take advantage of opportunities for growth. The company’s immediate objective, therefore, is to expand their capacity so they can take on additional contracts. To do that, the company will hire and train new staff and purchase the necessary equipment to support them.

Market Opportunities

The market opportunities for Janelli TI are tremendous. Although thermal imaging has been around for some years, property management, construction and engineering companies are only now realizing its full potential. For instance, Janelli TI just finished working on Nova Scotia Power’s head office reconstruction. At every stage of construction, Janelli TI inspected and reported on such details as air/vapour barriers, waterproofing, roofing, skylights, insulation and siding to ensure that work had been correctly carried out. This process was so successful for the construction company, architects and owners, that Janelli TI‘s inspection and testing services were greatly expanded from their original scope. With the completion of this project, all aspects of construction will be verified by thermography. There is tremendous potential for future work with the same three companies.

And this is only one project. Janelli TI is undertaking large contracts and pursuing opportunities throughout the Maritimes. Although developers are vulnerable to economic downturns, property management firms must maintain their portfolios on a long term basis, so contracts with them will provide steady work. Other opportunities include thermographic inspections for warranty and insurance claims, preventive maintenance inspections for industrial facilities (including maritime industries and oil and gas facilities), electro/mechanical inspections, and non-destructive inspections for particularly difficult or fragile structures such as heritage buildings.

It is also worth noting that all levels of government in Canada are committed to the repair and upgrade of aging public infrastructure. In January 2011, the Financial Post reported that spending on major infrastructure in Canada will reach $96 billion this year, up from $68 billion in 2010. And in March 2011, the Federal Budget outlined a series of initiatives to fund infrastructure upgrades at the municipal level. Janelli TI is well positioned to take advantage of the opportunities these projects will present.

Competitive Advantages

In the Halifax area, Janelli TI has no immediate direct competition. They are the only company currently capable of providing specialized thermographic inspection services to large customers such as engineering firms and construction companies. But being the only show in town is not Janelli TI’s goal. The company’s aim is simply to be the best in the business. With the exceptional skills and experience of its two owners as a starting point, and a clear plan for expanding services without sacrificing quality, Janelli Thermal Imaging and Consulting is positioned to become an industry leader in thermographic imaging.

Marketing Strategy

Janelli TI is already receiving more offers of work than it can possibly take on with its current staff of trained and certified thermographers. The company has a number of large clients with extensive property holdings who have expressed keen interest in hiring Janelli TI for greatly expanded responsibilities. Janelli TI’s first priority will be to approach its existing clients and negotiate long term contracts (i.e. 3-5 years) for inspection and testing services in Atlantic Canada. Mr. Nelson Brison is also consulting with Canada’s top commercial roofing manufacturers to set standards for thermographic inspections for warranty claims, which may lead to considerable work.

In order to further promote its service, the company will attend industry trade shows, produce a range of printed material targeted at various industries and professional associations, and advertise in trade magazines. The company’s website will be maintained, updated and undergo search engine optimization.

“We had very positive and great experience working with Business plans Canada team. They understand the market trends and did extensive research on our industry. Their Professional team helped us a great deal in planning the financial statements which is an essential and core part of our business plan.”

Salma Majid, BC

ABOUT GLOBAL AVENUES CONSULTING INC.

Website: http://www.globalavenues.ca/

Business Description

Global Avenues Consulting Inc. (www.globalavenues.ca) is an immigration and recruitment firm presently operating in Surrey BC. They had a business done by Business Plans Canada to assist them expand to become a comprehensive “one-stop” consulting service to assist newcomers locate in Canada. Their clients are people looking for support to immigrate, become employed or be a student.

Their professional staff are always ready to provide advice to their clients regarding their legal status, the effect of changes in immigration regulations or options on how to stay, work and conduct business in Canada. They are committed to their clients’ success and ensure they offer the best services choices, solutions and on-going support during their clients’ journey to Canada. They offer professional assistance to help their clients navigate the different programs involved in immigrating to Canada and strive to get their clients into Canada in the shortest possible time. They intend to help their clients every step of the way!

Global Avenues presently offers services in English, Urdu, Hindi, Punjabi and Arabic. As the business expands, the owners will hire staff who are fluent in other high demand languages such as Spanish, Tagalog and Mandarin.

Global Avenues will derive income from the following service streams:

Services

Global Avenues develops long-term strategic immigration and settlement plans which assist clients to settle in their new country. They offer a variety of services to support these clients. Their experienced team of immigration professionals and experts ensure clients are properly advised and represented throughout the entire process. They provide a full range of exceptional services to help clients immigrate and settle successfully.

Immigration Services

Experienced experts and other professionals advise and represent clients in all the following areas of immigration:

• Business Class
• Economic Class
• Temporary Residency

Investment Services

For qualifying immigrant investors, Global Avenues provides a range of flexible services to meet their clients’ investment needs and to make relocation easier.

These services include offering a complete all inclusive immigration service for investors by:

• preparing, completing and submitting a client’s investment immigration application and supporting documents in compliance with current government regulations.
• providing a practice interview session.
• providing important information on living in Canada, as well as assistance upon arrival.
• explaining the Canadian tax environment.
• assisting clients in obtaining a loan for the purchase of a home (if required) upon landing in Canada.
• identifying a variety of flexible options to complete the C$400,000 investment requirement under this program.

In particular, they also offer assistance with the following programs:

Work Visa for Entrepreneurs

This program is for experienced business owners and managers who will own and actively manage businesses in Canada that contribute to the economy and create jobs.

Work Visa for Self Employed people

Self-employed persons are required to have either relevant experience that will make a significant contribution to the cultural or athletic life of Canada or experience in farm management and the intention and ability to purchase and manage a farm in Canada.

Provincial Nominee Programs

Persons who immigrate to Canada under the Provincial Nominee Program have the skills, education and work experience needed to make an immediate economic contribution to the province or territory that nominates them. They are ready to establish themselves successfully as permanent residents in Canada.

Intra-company transferees

The intra-company category was created to permit international companies to temporarily transfer qualified employees to Canada in order to improve management effectiveness, expand Canadian exports, and enhance the competitiveness of Canadian entities in overseas markets. These Work Permits are LMO-exempt. Citizens of the US, Mexico (NAFTA), Chile (CCFTA) and GATS (the 150 member-countries of the World Trade Organization) are eligible.

Inland services

Global Avenues provides the following Inland Services for Temporary Residence Applicants (foreign workers, visitors, etc.) already residing in Canada:

• change status from visitor to foreign worker.
• extension of current work permit or Student permit .
• restoration of expired work permit or Student Permit.
• change the terms and conditions on a work permit for a new employer or Student permit.
• apply for Permanent Residence.
• acquire Temporary Resident status for foreign workers’ family members who are residing outside Canada.
• help in filling the Permanent Residence Card (PR card) application.
• assist Permanent Residents to get Canadian Citizenship .
• advice on how to complete the Citizenship application correctly.
• provide the correct reading material to assist in passing the Citizenship test.

“Business Plans Canada worked closely with us and provided a very professional business plan which we are quite proud of. Response time has been great. Whenever we were informed that Business Plans Canada would get in touch, they did. They stuck to their word and did not lack the communication skills which most companies on any given level can often fail. We would recommend this type of service to anyone because it is hard to come by in the first place. I don’t think there is any great room for improvement at this point. We were quite happy with everything.”

Angela Mistry and Amit Ohri

ABOUT INFINITY PHARMACY

Website: http://www.infinityrx.com/

Business Description

Infinity Pharmacy Remedy’sRx is a new retail pharmacy that will be located in a busy downtown neighbourhood in Toronto, Ontario.  The pharmacy will be situated as a storefront in a new medical building. Infinity Pharmacy will also become a Provide Blood Awareness Centre for general awareness purposes for donating blood. The medical centre will also include three family physicians and a rehabilitation clinic with chiropractors, physiotherapists, and massage therapists.  The tenants in the building will operate as independent businesses, while working together to offer patients seamless integrated health-care services.

Infinity Pharmacy will provide prescription medication, non-prescription products, and specialized compounding medications. These products will be sold to the patients of the doctors in the Medical Centre as well as to people in the local community. The production of compounding medications is a very specialized service that requires extensive training and licensing. Most pharmacies do not offer this service. Infinity Pharmacy is part of a network of independent pharmacies located throughout Canada. This network provides valuable resources in marketing and advertising programs. The Remedy’sRx brand is well-recognized and respected in Ontario. Infinity Pharmacy will launch their business in June 2011.

Ownership and Management

Infinity Pharmacy is a privately-held corporation registered in Ontario.  The company consists of a partnership of two senior professionals: Angela Mistry, Manager and Senior Pharmacist and Amit Ohri, Marketing, I.T., and Business Development Manager. Senior management offer extensive experience in retail management, information management, customer service, marketing, and retail pharmacy.  Angela Mistry is a Registered Pharmacist with over seven years experience working in retail Canadian pharmacies. Amit Ohri has a proven understanding of information technology networks and marketing, with over eight years of professional industry experience. He also is the President of a major charitable awareness initiative, known as Provide Blood.  (See www.provideblood.com for more information.)

Key Initiatives and Objectives

The existing units require major leasehold improvements to accommodate the pharmacy, medical clinic and rehabilitation centre. Infinity Pharmacy will be responsible for implementing these leasehold improvements. Infinity Pharmacy will retain a contractor to oversee the construction program which will begin in December 2010 and be completed by May 2011 to open for business in June 2011. Once the leasehold improvements are complete, Infinity Pharmacy will open their business to the public. They will retain a full-time Pharmacy Technician to work with Angela Mistry. The company will employ an aggressive marketing program to promote the new pharmacy to businesses and residences in the community.

Market Opportunities

The Canadian pharmaceutical industry is continuing to grow.  In 2007, Pharmacies and Drug Stores generated $890.4 million in profits in Canada, up from $622.4 million in 1999. This represented an average annual increase of 4.1%, with a 5.7% increase observed between 2006 and 2007.  Of total drug spending, 85% was for prescription medicine. The remainder was non-prescribed, discretionary drug purchases such as Aspirin and Gravol.

In 2006, the City of Toronto had a total population of over 2.5 million people. During the past ten years, the city has experienced a steady increase in population (40.4% increase from 2001-2006 and an 83% increase from 1996-2006). The Greater Toronto Area (GTA) is projected to be the fastest growing region of the province, with its population increasing by 3.0 million, or 49.5%, by 2036. The demand for personalized medicine is rising, making compounded medicines an important service for pharmacies. More independent pharmacists are learning this specialized art, which gives them a competitive advantage over the major pharmacy chains.

Competitive Advantages

Infinity Pharmacy has several important competitive advantages.  They are located in prime area in the same building as three family physicians, and a rehabilitation clinic with chiropractors, physiotherapists and massage therapists.  This will ensure a consistent flow of customers without requiring a huge marketing effort.  The facility is located in a busy downtown neighbourhood, underneath a condominium building and close to several condominium and business towers, and within walking distance to Union Station, a major transit corridor.  Currently, there are no other comparable pharmacy and medical clinic combinations within a 1 km radius of the building.

Another major competitive advantage is that Infinity Pharmacy will be offering specialized compounding medications.  This is a unique service that is not offered by many pharmacies.  Compounding services is becoming increasingly popular as it allows pharmacists to produce medications that are customized for the unique requirements of each patient.

Infinity Pharmacy will have an experienced team of pharmacists and technicians who will provide excellent customer service, including medication counselling and follow-through.  The pharmacy will publish an emergency phone number where customers can contact them outside of regular business hours.  The store will have an organized professional environment that allows customers to easily find products and services.

Infinity Pharmacy will provide many conveniences for their customers.  They will offer delivery service for all prescription medication.  This is particularly important for seniors, people who are ill, or busy professionals in the nearby business towers  The company will also utilize software that allows patients online access to their health profiles, attain in-depth information about their medication, and renew orders by email.

Marketing Strategy

Infinity Pharmacy will employ an integrated marketing program that includes flyers, signage and newspaper advertising.  All media will highlight that the pharmacy provides specialty compounding services. Infinity Pharmacy will target men or women between the ages of 22 to 40, who are singles or couples without children. They will have higher than average annual incomes of $75,000 to $100,000, and will live or work in the downtown Toronto area. Secondary target markets include men or women between the ages of 40 to 60 without children; families with adults between the ages of 25 to 60; and seniors.

“I knew that my business plan would be the most important document in my immigration application through the BC PNP Program (in Regional Business Category) and that it must be realistic.  Fortunately, I choose the best company to do this which was Business Plans Canada. Although I was in Iran, I just called them then they arranged everything. Now I’m in Canada and have my business running.”

Hossein Shokouhi

ABOUT HIGH KOOL LTD.

Business Description

High-Kool Ltd. is an exciting new business that has the potential to revolutionize the commercial and residential construction industry in BC, and throughout Canada.

Mr. Shokouhi currently owns and operates a very successful pre-insulated air duct company in Iran. It is his intention to immigrate to Canada and to bring this innovative industry to British Columbia which is recognized around the world for its green building construction in both the residential and the commercial building sector. An electrical/technical engineer by training and a businessman who has proven his skills by building a start-up business into a million-dollar-plus industry, Mr. Shokouhi has established processes and agreements with Kingspan for importing container loads of the panels and the tools and accessories required to fabricate the air ducts. A specialized machine for designing and cutting the air ducts will be imported from Ohio in the United States; the company selling this product also provides on-site training for operators of this machine.

Mr. Shokouhi’s company High-Kool Ltd. will expand the green building opportunities in British Columbia, and create significant savings for both contractors and building owners with this exciting new product. The company will create four new jobs in the first year of business and will provide a total of 13 new jobs by its third year of operation.

High-Kool will import pre-insulated panels to build (fabricate) air ducts. Since the early 1900′s air ducts, which are used to circulate air throughout buildings, have been made of sheet metal. The sheet metal ducts are heavy, cumbersome and require insulation after they have been installed. High-Kool will be using KoolDuct© Systems, produced by Kingspan Insulation in the United Kingdom. This product meets all the Canadian and US regulations for insulation, safety, smoke and flame code requirements. The most significant aspect of this product is that it is ideal for green building construction. It has an energy efficiency rating that is 20 percent higher than metal duct works; it vastly improves Indoor Air Quality as it uses antimicrobial silicone which limits mold and mildew and eliminates the risk of insulation fibres circulating in the air. The KoolDuct panels are CFC/HCFC-free with zero Ozone Depletion Potential (ODP) and they can reduce annual costs of fans circulating air by up to 30 percent. The High-Kool system is 85 percent lighter than metal air ducts so it causes less physical stress on workers and requires less labourers to install; air ducts can be flush-mounted to ceilings – significantly reducing the amount of space required for Heating, Ventilating and Air Conditioning (HVAC) systems. The ease of installation and space saving components reduce capital costs of construction by 21 percent.

This business plan is simply that, a planning document. The need for adaptive and flexible planning is a key component of a successful business, and the most successful business plans act as a GPS guide that allows course correction, rather than as a static road map that doesn’t show how a detour can provide a better outcome. If Mr. Shokouhi needs to adapt any aspects of this plan to meet his business goals, he will do so knowing that flexibility and adaptive strategies are the key to success during the first three years of starting a new business.

Ownership and Management

High-Kool will be an incorporated business, jointly owned by Mr. Hossein Shokouhi and his wife Foroogh Pourandi. Mr. Shokouhi will be the General Manager and Ms. Pourandi will provide administrative services. Initially, a sales manager will complete the management team, he/she will report to Mr. Shokouhi; once the business is fully operational a project manager will be hired. Mr. Shokouhi will be responsible for all the organizational, administrative, and financial aspects of the company; the sales manager will meet with potential clients and develop leads in both the wholesale and the fabrication aspects of the business. The project manager will manage the operations of the company, including the technical and general labour staff.

Key Initiatives and Objectives

The key initiatives for High-Kool are to establish the business by opening a warehouse, hiring a sales person, and building knowledge of the availability and benefits of the pre-insulated duct works in the HVAC and construction industry.

While waiting for the immigration process Mr. Shokouhi will start building his contacts and advertising lists. Once immigration is guaranteed Mr. Shokouhi will implement the process of registering the business name and incorporating the company through the online services of Small Business BC. After arriving in British Columbia, he will lease a warehouse location, hire a sales manager and begin the process of setting up his business. As marketing this product will be as important as importing the panels, there will be a concentrated effort to make contact with customers. Once the business is established, the sales manager position will turn into a project manager position.

In order to meet his objectives of becoming the largest provider of pre-insulated air duct panels in British Columbia, Mr Shokouhi will:

• Meet with a minimum of five potential customers a week during January and February
• Hire a sales manager by the third week of January
• Ensure that the sales manager is meeting with ten potential customers a week over the next eight weeks
• Launch a web site and have information materials and samples available by the end of January
• Hire and train staff by the end of the first week in February In order to meet growth objectives High-Kool will increase its stock and sales by: (a) Importing one container per month from July 2011 to April 2013 and by increasing revenues by approximately 10 percent per month over the first year of operation; (b) Increasing imports to two containers per month from May 2013 to October 2013; (c) Requiring imports of three containers per month from November 2013 to May 2014; and (d) Establishing imports of four containers per month by the end of Year 3.

Market Opportunities

The commercial and residential construction industry in Canada is in a period of growth and there is a large market for High-Kool’s products within this industry.

The Construction Sector Council of BC, the group involved in the commercial, industrial and institutional/government building sector, (the term commercial is used throughout this plan to refer to all three of these sectors) projects steady growth in the industry between 2011 and 2018. The February 8, 2010 edition of the Journal of Commerce reports that “Construction GDP is predicted to increase by seven per cent in 2010 and 4.4 per cent in 2011….Construction output will accelerate in the next three years, growing by 9.5 per cent in 2012, 11.6 per cent in 2013 and 8.9 per cent in 2014.”

The BC Stats report on the value of building permits issued between January and July 2009, and the same period in 2010, also shows significant growth in the construction sector. In Victoria there was an 84.4 percent growth in residential building permit values. Growth in commercial construction permit values in Greater Vancouver was 22 2 percent during this period, and it was 11.5 percent in the Lower Mainland. The institutional sector grew by 29.9 percent in Greater Vancouver and 32.2 percent in the Lower Mainland. Industrial construction permit values were down in both areas during this period. The commercial, industrial and institutional sector growth in Victoria was not favourable however; there was a 60.5 percent decline in commercial permit values and a 76.6 percent decline in government/institutional construction permit values. This decline in the Victoria commercial market is marginally offset by the significant growth in residential construction. If needed, the issue of lower commercial sales in the Victoria area could be addressed through locating a High-Kool warehouse and project manager in the Lower Mainland area. (Since this plan was written, the business has been established in Chilliwack, BC.).

Overall, the extensive growth in residential construction in Victoria, an area renowned for its green buildings, and the growth in commercial construction in Greater Vancouver and the Lower Mainland, and the steadily increasing demands for green building construction, is good news for High-Kool.

* For the purposes of measuring growth, the Provincial Government has designated development areas. The Greater Vancouver Development Area is composed of Anmore, Belcarra, Bowen Island, Burnaby, Coquitlam, Delta, Langley, Langley DM, Lions Bay, Maple Ridge, North Vancouver, New Westminster, Pitt Meadows, Port Coquitlam, Port Moody, Richmond, Surrey, University Endowment Lands, Vancouver, West Vancouver, and White Rock. The area known as the Southern Lower Mainland Development Area includes the following communities: Fraser-Valley Regional District, Abbotsford, Chilliwack, Harrison Hot Springs, VL, Hope DM, Kent DM, and Mission. Throughout this plan the term Greater Vancouver refers to the development area described above and the term Lower Mainland refers to the Southern Lower Mainland communities described above.

Competitive Advantages

The most significant advantage for High-Kool is the energy savings aspects of the pre-insulated ducts. Energy costs will only increase over time, and the need to increase green building components in construction will call for more products such as the pre-insulated ducts. These cost-savings advantages are reinforced by the labour and space reductions that are a key part of this system; the ability to reduce costs, accelerate installation times and save money on operational costs gives the High-Kool system a clear advantage in the market place.

There is one other company in BC providing these products, Green Duct Ductworks in Vancouver; they appear to be a small company, their undeveloped website information is a verbatim copy of Mr. Shokouhi’s Iranian website. Requests for information made through the company’s website email have not been answered.

Mr. Shokouhi’s success with building this same business in Iran is also an advantage in that he knows how the product performs for both fabricating and installation and he can speak directly to its benefits.

Marketing Strategy

Marketing will be the key to the success of this company as it is a relatively unknown product in BC. Mr. Shokouhi’s focus, once he has become a landed immigrant, will be on working with the sales manager to make contact with the mechanical contractors, the fabricators and the commercial and residential contractors who will be his customers for both the wholesale and the fabricated products. Other strategies that will support the face-to-face meetings include development of a full-information website, brochures, and product samples that demonstrate the quality of the jointing process and the ease of installation and advertising within the industry. A list of publications and organizations that will be used for advertising and outreach is included in the business plan. Mr. Shokouhi will also join several professional associations involved in the construction industry.

ABOUT THE LANDING RESTAURANT

Business Description

The Landing is a new restaurant that will provide a casual yet sophisticated dining experience in downtown Nipigon. Mrs. Shawna Dampier intends to purchase a building in downtown Nipigon, across from the tourist park, and renovate it to include a 30-seat restaurant, and three rental apartments on the second floor. The Landing will be open 7 days a week offering healthy breakfast, lunch and dinner entrees made on site from fresh ingredients.

Ownership and Management

The Landing will be owned and operated by Shawna Dampier. Mrs. Dampier is an energetic, outgoing individual with fifteen years experience in the restaurant industry in Ontario, including four years working in a restaurant in Nipigon. She is fully familiar with every aspect of running a small restaurant, and has all the appropriate training and certifications to do so. In preparing this business plan, Mrs. Dampier has done a thorough job of researching the business development and funding opportunities, all zoning, licensing and regulatory requirements, renovation and start-up costs, suppliers, and the unmet demand for restaurant services in the Nipigon area.

Key Initiatives and Objectives

Key objectives in this plan include:
• Purchase and renovation of the building.
• Opening of the restaurant in January 2012, and the addition of an outdoor patio seating area in Year 3.
• Creation of a healthy and attractive foodservice alternative for residents and visitors in Nipigon.

Market Opportunities

At present people dining out in Nipigon have very few alternatives other than burgers, fries and other greasy short order food. Residents (or visitors) who want to enjoy a nice dinner made from fresh ingredient with a glass of wine in an attractive setting, have to drive an hour and a half to Thunder Bay. Moreover, local restaurant choices are about to get worse. Two restaurants are due to close in the next year, including the Nipigon Cafe, which is the only restaurant in the downtown core convenient to the visitors’ park and local offices and businesses.Although restaurants in small towns must have something to appeal to everyone, from children to seniors, the key target markets for The Landing will be:
• Professionals working in the downtown (primarily a breakfast and lunch crowd).
• General township residents, especially couples and groups looking for a nice place to enjoy an evening out.
• Travellers, visitors and tourists.The Town and the Economic Development Office are very supportive of this initiative, as it will create 6 to 10 new local jobs and contribute to the revitalization of the downtown core. There is also a large unmet demand for rental housing in the area, and three newly-renovated apartments will be a welcome addition to the housing inventory.

Competitive Advantages

Existing local restaurants have a very limited selection of food choices, especially for fresh or healthy food. Further, they lack the ambiance and customer service to attract local customers who want an enjoyable dining experience, and the curb appeal to attract travellers and visitors. Local residents actually drive as far as Thunder Bay for small luxuries that are not available locally, such as enjoying a cappuccino in a pleasant cafe. If they’ll go to Thunder Bay, Mrs. Dampier is certain they will drive around the block, and The Landing’s delicious food, warm atmosphere and great customer service will keep them coming back.

Marketing Strategy

The key to promotion in a small town is word-of-mouth. Mrs. Dampier is an active community member who is already well known through her job, her family, and her many volunteer activities. People in the community have heard that she intends to start a new restaurant, and she is receiving tremendous encouragement and support, both from potential customers and from the Town itself. Promotional strategies will include highway signage directing visitors to the restaurant, newspaper coverage, a Facebook page, a grand opening, and special events, such as music nights featuring local musicians.

“Your product is very good and it really helped me to focus on the details of my business. I feel much more confident in approaching new customers. I needed more guidance in the finance department, but it was explained to me that you cannot make recommendations, only ask pertinent questions. That was frustrating for me, but it forced me to really analyze this section bit by bit, number by number and I came out the other end with a better understanding of how it will work. You responded to all my requests in a timely manner. I would definitely recommend Business Plans Canada to other people.”

Wendy Petryk

ABOUT C2C EVENT SOLUTIONS

Website: http://www.c2ceventsolutions.com/

Business Description

Wendy Petryk loves a parade. For the past decade, she has worked as a volunteer on parade committees, and designed award-winning parade floats in the Calgary Stampede parade. She is familiar with all the details of designing, building, operating and maintaining parade floats and she has discovered that nobody specializes in managing this process from start to finish. Although hundreds of parades are held in Canada every year, some attracting as many as 500,000 spectators, and there are many elaborate floats being entered by large organizations and corporations, there are no Canadian companies specializing in parade float building management or logistics.

C2C Event Solutions Inc. will provide a comprehensive, ‘one-stop shopping’ package of services that covers every aspect of building and operating a float, such as:

• Working with a client researching the brand, the vision, and the message they want to deliver
• Design and planning of each float, including mechanical and electrical requirements, and maintaining high safety standards.
• Supervision of the entire building process from the road up.
• Parade entry including application forms, fees and insurance requirements.
• Parade day preparation, operations and troubleshooting.
• Volunteer and staff training.
• Scheduling of parades and other exhibition opportunities in the client’s target market area.
• Media coverage and media kits.
• Planning for lifecycle, repair, cleaning and storage.

Ownership and Management

C2C Event Solutions Inc. is owned and operated by Wendy Petryk. Ms. Petryk has strong skills in project management, training, multi-tasking in hectic environments, troubleshooting and customer service. She has organized events and fundraisers across Canada, and her extensive experience in designing and operating parade floats has given her a broad range of valuable contacts with parade organizers, float sponsors, and companies that build floats. Ms. Petryk recently completed an Event Management Certificate program at Mount Royal University.

Key Initiatives and Objectives

In the three years of this plan, C2C will focus on designing and building floats for the Calgary Stampede Parade. Of course these floats can be used in other parades as well, and C2C will provide logistical support to enable that. Key objectives in this business plan include securing xxx clients per year, and increasing income from proposal writing fivefold from $XXX in Year 1 to $XXX in Year 3.

Market Opportunities

Companies recognize the marketing value represented by parade entries. For instance, in 2010 the Calgary Stampede Parade attracted approximately 350,000 spectators, and was also broadcast live on TV. Each float receives an average of 40 seconds of coverage as it passes by, and award-winning floats attract a great deal more media attention. A sturdy, well-designed float can be re-used for years in numerous other parades, and also as a static exhibit at conventions, trade shows and festivals. Floats that are built for durability can even be used as outdoor signage and static displays for several years.

Competitive Advantages

C2C’s competitive advantage is simple: nobody else is doing this. The advantage to clients is that C2C will expertly and efficiently manage their parade float marketing campaign. Float builders will also welcome this service, as they will view C2C as a sales partner with experience in the float-building process. Finally, parade organizers welcome the opportunity to gain high quality entries and work with a company that understands their requirements.

Marketing Strategy

C2C Event Solutions Inc. will market its services through the following means:

• Referrals – C2C is already promoting its services with three Calgary float building companies and will also be referred by the Stampede Parade Committee.
• Personal Meetings with Clients – C2C will approach a short list of target companies that have participated in the Stampede parade in the last few years and need to renew the lifecycle of their floats, as well as companies celebrating milestones.
• Website and Social Media – Parades are festive and visual, so C2C‘s web presence will feature photos, videos, testimonials, and success stories. There will also be a networking link with other parade websites to show the vast choice of provincial, municipal, summer, winter and night parades.
• Trade Shows and Other Events – Ms. Petryk will attend trade shows and conferences to network within the industry.
• Post-Parade Party – In the future, C2C will host a Post-Parade Party. This will provide the opportunity for social networking and de-briefing after the parade for all parade participants, volunteers and committee members.

“Business Plans Canada was very good to interact with and I very much appreciate the support and direction provided by my Financial Modeller. I think my business plan looks like a professional document that has researched the business and industry it involves. Thanks for the quick turnaround time building my business plan. I will whole heartedly recommend Business Plans Canada.”

Lea Sirr

ABOUT SIRR EXCAVATOR HANDS

Website: http://www.thexhand.com

Business Description

Finally, someone really has built a “better mousetrap”—or at least a better excavating attachment that will revolutionize the excavating industry. Sirr Excavator Hands Inc. is a new company that has developed and patented a prototype of a multifunction excavator attachment known as the XHand™. This attachment has a unique design that combines several excavating functions, plus screening capabilities, into one efficient unit.

Excavators are advanced multi-function carriers with a hydraulic arm that accepts different attachments. They can perform many functions depending on the attachment that is connected to the hydraulic arm. Excavating buckets, the standard equipment on excavators, are single function units that only dig in one direction and have no screening capability; their restricted excavating capability prohibits the contractor from realizing the full value of their equipment investment.

When an excavator arm is mated with an excavator hand instead of a bucket, an evolution in excavator capability occurs; it becomes possible to add value to onsite materials by screening it. More production and efficiency is available when excavating, because the multifunctional capabilities aren’t restricted to use in a single direction.

The XHand™ is a live attachment; its three sections use hydraulics to open and close and these functions are independent of actions of the excavator arm. The advantage is operators can seamlessly change functions on-the-go without stopping the operation underway to change buckets. For example, the XHand™ can move from digging to screening or front loading to dozing or grabbing, etc. as a single operation, while standard buckets can either dig with a tooth edge or clean up with a flat edge. To switch functions the operator has to stop working and physically take off one bucket and put on the other. Production is stopped during bucket changes, and depending on how far away the other bucket is located, it can easily take 15 minutes to “walk” the excavator to the bucket to make the change, then “walk” it back and continue working.

The multi-functional XHand™ will change the nature of the excavation industry. Companies using this tool will be able to underbid the competition by providing value-added and cost-efficient services and that are not available with the current technology.
The XHand™ multi-function capabilities are congruent with the excavator arm’s full range of movement, which means that excavating is more efficient and productive. Combined with the value-adding screening feature, the early adopters of this technology will see lower costs and more profit. They will have access to a different job market because of the combination excavating and screening capability. Once this innovation is widely used, it will be essential to buy or lease an XHand™ to stay competitive.

Ownership and Management

Mr. Lea Sirr and his wife Christine Sirr are joint owners of the company. Mr. Sirr has worked in the excavation and forestry industry for more than 30 years and is fully aware of the needs for a multifunction bucket that increases productivity and reduces costs. He will work directly with the company developing engineering drawings as well as the firm fabricating the prototype sizes, and he will also run demonstrations of the capabilities of the XHand™. Mrs. Sirr manages all the administrative aspects of the company. The equity investor’s shares and involvement in the company will be discussed with the investor.

Key Initiatives and Objectives

The primary initiative is to find an investor to fund the Generation Three prototype drawings and to fabricate three XHand™ models for 10, 20 and 30 ton machines to use on demonstration projects. Funding is also required to hire a marketing firm specializing in research and development offerings. Returns on Investment, in terms of company shares and royalties, will be discussed with the investor.

Market Opportunities

There are hundreds of firms manufacturing attachments for excavators; and hundreds of thousands of excavators operating throughout the world. The company will focus its marketing strategy in two areas; one will be demonstrating the XHand™ to various industries, the other focus will be on selling the design and patents to an international firm producing attachments for excavation equipment.

Competitive Advantages

There is no other tool like this in the excavation industry. Once the design has been purchased, the manufacturing company will have an industry monopoly on a product that will become the standard tool for excavation jobs.

Marketing Strategy

Mr. Sirr will use the XHand™ on demonstration jobs in industries such as forestry, mining, and pipeline building to generate interest in manufacturing firms that sell to these industries. A marketing firm specializing in research and development promotions will also be hired to take the XHand™ to major manufacturing companies. A professionally produced video of the three sizes of the XHand™ in operation will be developed to use as a marketing tool. An instructional video will also be provided to accompany sales of the XHand™.

“Our association with Business Plans Canada provided the focus we required to verbalize and put into context several loosely defined concepts into a format acceptable and preferred by the Investment Community. We were very impressed how over the span of a few hours of “interrogation” via conference calls, our ideas were picked up, written up and most importantly a realistic financial plan put into place. This was achieved by using proprietary software and the creative writing skills provided by Adrian, Sapphire and their team of experts. Our heartfelt thanks for a job well done in a very short time frame.”

Chris Willmann

ABOUT NRG BIOFUELS

Business Description

NRG Biofuels Inc. is on the leading edge of improving biofuels production processes. Working with the School of Chemical and Materials Engineering at the National University of Science and Technology in Islamabad, NRG Biofuels has developed technology that will turn the marginally efficient biofuels industry into a highly profitable enterprise. Their processes are 36 times quicker than conventional technology, use 3.6% of the energy required for operating traditional plants, and are 99% efficient.

Governments around the world are requiring oil companies to include a certain percentage of biofuels in their gasoline and diesel fuel in order to address dwindling resources and rising fuel prices. The term biofuels is generally associated with ethanol produced from food crops such as corn, sugar cane, rape seed/canola and palm oil. These sources of feedstock remove valuable food crops from the market and take arable land out of food production. In addition, there are not enough of these crops to meet rising demands for biofuels.

To meet this demand, researchers are scrambling to find an economical and sustainable method of producing biofuels. Over the past five to ten years, the primary focus has been on using algae/micro algae for biofuels feedstock. Production of biofuels from algae is projected to increase by 43% a year. In 2010, the market value of micro algae technology was $271 million; by 2015 the market value of micro algae technology is expected to be $1.6 billion. (Arkstore Enterprise – Algae Biofuels Production Technologies Worldwide).

In order to make biofuels production commercially viable, two key improvements are needed. The first need involves finding a way to increase biomass stocks (the feedstock used to extract biofuels); the second is increasing the processes for extracting the lipids that are used to make biodiesel from the biomass.

NRG Biofuels’ technological innovations for extracting lipids and then processing lipids into biofuels (transesterification) will set the benchmark for production in the biofuels industry.  NRG Biofuels will use their patent pending procedures make extraction of microalgae lipids 85-90% efficient, and Jatropha extraction levels 75-80% efficient.  Combined with their overall improvements, NRG’s processes are 99% efficient.

These unprecedented results are based on their procedures for extracting lipids and on transesterification procedures that increase production rates for turning lipids into biodiesel. The key benefits to NRG Biofuels’ technological innovations include:

• Reducing processing time to five minutes compared to one and one-half hours to two hours for conventional processes.
• Increasing production levels to 280 batches/per day compared to 8 batches/per day for conventional processes.
• Using only 3.6% of the energy required for conventional processes.
• Cutting capital costs as production plants are smaller as well more flexible and relatively mobile.

NRG has made considerable progress in strategies to improve microalgae production and is lab testing some revolutionary designs in this area. The company also has a nursery and testing facility for improving Jatropha stock and has identified and is testing additional easy to grow non-food biomasses with high lipid content. The Jatropha plant is the other biomass feedstock that is broadly used in the biofuels industry. Jatropha is a toxic plant that is found in tropical and sub tropical regions; it grows well in substandard soil, is extremely drought tolerant and will produce high quality yields for a minimum of 40 years. Jatropha growth and lipid extraction is an established industry; the challenge has been to make the process cost-effective.

NRG Biofuels is using a highly efficient vertically-integrated business model that eliminates traditional bottlenecks in biofuels production so that their processes are measured from the concept to final production and shipping. This continuous improvement model ensures that every step of the processes is involved in the company’s research and development arm.

NRG Biofuels is building a processing demonstration plant in Pakistan that will begin producing oil in March 2012.

Ownership and Management

The founders and primary shareholders of NRG Biofuels Inc. are Dr. Qamar Malik and Mr. Chris Willmann. Dr. Malik is a Petroleum Engineer with 27 years experience in the oil and gas industry and international R&D experience. Mr. Chris Willmann is an earth scientist who has worked in the oil and gas industry for over 30 years. Mr. Richard Wolfli is the Chief Financial Officer. He has 24 years experience in business management, risk management, engineering and finance. The Corporate Secretary, Mr. Roger MacLeod, has over 20 years of experience in corporate finance and securities law. He acts as counsel to the Board of Directors. Dr. Malik and Mr. Willmann will manage the production and implementation of the demonstration plant. Engineers will be hired to oversee production and running of additional plants after the pilot project is scaled up to commercial production.

Key Initiatives and Objectives

The first key initiative for NRG Biofuels is the construction and testing of the pilot project to ensure that their processes will scale up successfully to commercial production. In order to meet this initiative the company will fabricate all necessary equipment (expellers and bioreactors) for micro algae production, build a demonstration plant, and run the plant to test the ability of the system to reliably manage the high levels of output required.

The primary objective for NRG Biofuels is to reach a commercial production level of biodiesel from micro algae. The company will minimize risk by using Jatropha lipids as a feedstock as it is a well understood biomass; however with its lower risk there is also a lower economic return. The pilot plant will commence operation using purchased Jatropha feedstock during the commissioning stage. As the plant moves to full operational capacity NRG will transition to using micro algae feedstock from their own growth facility.

Market Opportunities

Building on a long and successful association with the National University of Sciences and Technology in Islamabad, NRG Biofuels is focusing its initial biofuels production in Pakistan. Pakistan is ideally suited to this project. The country urgently needs energy to support the world’s sixth largest population. Pakistan also has a favourable business environment, including low development and labour costs, and a supportive legal, tax and regulatory framework. English is the official language. There are ten countries currently growing Jatropha commercially; and many more countries where Jatropha production is in the start-up phase. These growers are all potential markets for NRG Biofuels’ processing services.

Competitive Advantages

NRG Biofuels’ processes are better, faster and more cost efficient than competitors’, utilizing production equipment that is compact and portable. NRG Biofuels’ CO₂ infusion processes and bioreactors rapidly accelerate micro algae growth, providing high volumes of product for processing. In addition, their proprietary technology extracts lipids from feedstock at twice the normal rate, and converts the lipids into biodiesel in five minutes ad compared to a one-to –two hour process in conventional plants. Because their processes are accelerated, less energy is used in creating the biodiesel, and the biodiesel produced is “tank ready” for compression ignition engines.

Another competitive advantage for NRG Biofuels is the size and portability of their production equipment. Buildings are not required for Jatropha extraction, the equipment is mounted on skids that can move between fields and plantations.

The company also has a significant market advantage. Pakistan imports most of its diesel fuel and the Pakistan State Oil company has made a commitment to mixing 10% biodiesel into imported diesel by 2012. NRG Biofuels is targeting smaller countries where the need is greatest. They are not attempting at this time to compete with the international oil companies and their subsidiaries that are looking for solutions for the major markets of North America and Europe.

There are also competitive advantages of biofuel production verses oil and gas. Drilling and successfully completing a commercial producing oil and gas well is very high risk. The oil and gas industry has huge environmental challenges (Gulf of Mexico) before and after drilling programs.  All oil and gas producing wells encounter decline rates in daily production and reserves.  On the other hand, NRG Biofuels cleans-up the environment when producing bio fuels.  For bio fuel production, there is no drilling risk, no environmental challenges, and no decline in daily production and/or company reserves.

Marketing Strategy

NRG Biofuels is selling a wholesale product to a very specific market; the company does not need to engage in retail level strategies. Their public relations process will focus on building relationships and developing contracts with government operations such as transport services and the military, as well as with the state run oil companies.

NRG Biofuels is working with Canaccord Genuity Corp. to develop a financial strategy with the view of obtaining a listing on a major stock exchange by the end of 2012.

“With the thousands of to-do lists when starting our Go Tire business, we knew the importance of a business plan but we did not have the expertise to craft it to the level of professionalism that our new brand deserved, nor did we have the time. We looked into other providers but decided on Business Plans Canada and we could not be happier. Their research was thorough, and they spent time to really understand the details of the business and our goals. They were excellent at ensuring we met our guidelines and the process was simple but engaging. I would recommend Business Plans Canada to other companies, and we do recommend them to our franchisees.”

Craig Howes and Heather Murphy

ABOUT GO TIRE INC.

Website: http://www.gotire.com/

Business Description

Life just got easier for Central Alberta car and light truck owners. Located in Red Deer, Go Tire of Central Alberta is a mobile tire and windshield service that brings tire sales, repair, and change services to customers whether they are at home, in the work place, at shopping malls or stuck on the road side. The company also offers windshield replacement and treatment services.

Go Tire of Central Alberta is designed as a model for a national franchise operation—Go Tire Inc. The owners are running this business as a hands-on pilot project to test out services, products, procedures and marketing tools.

Ownership and Management

Go Tire of Central Alberta is jointly owned by Mr. Craig Howes and Ms. Heather Murphy. Mr. Howes and Ms. Murphy have demonstrated previous success in franchise operations; within one year of buying a Budget Blinds franchise they had established a model for Canadian operations and were the top sellers out of over 1,000 franchisees across North America. They also developed and sold four franchise territories in Central, Southern and Northern Alberta.

Key Initiatives and Objectives

The key objectives of this plan are to establish a profitable operation and to demonstrate the validity of this concept as a franchise.

Market Opportunities

The primary target market for Go Tire of Central Alberta is medium to higher income families, and mid-sized businesses with 3 to 20 vehicles. The key advantage for these customers is convenience. Go Tire will go to the customer wherever they are. The ease of booking full-scale mobile services to meet the hectic demands of family schedules is the primary selling feature.

In 2010, the population of Red Deer was 90,084. Two-parent families have incomes of $99,237 annually (2006 Census), and more than half of the 18,515 two-parent families had children at home. Over the past year automotive parts and accessories sales, which includes tires, showed an astonishing 6% growth rate in Alberta, ahead of all retail sectors and significantly ahead of the rest of Canada.

Albertans have the highest number of vehicles per household in Canada. There were nearly three million road vehicles registered in Alberta in 2010 according to Statistics Canada; of those, 2.6 million were cars or light trucks weighing less than 4,500 kg. More than four million passenger vehicle tires were recycled in Alberta in the first 11 months of 2009 (Tire Recycling Alberta). Thirty-one percent of Albertans use snow tires. (Rubber Association of Canada) According to a 2007 Statistics Canada report on transportation in Calgary, households spent about 12% of their income on transportation, of which 90% was spent on automobiles. It can be assumed that the patterns are the same, if not higher, in Red Deer.

Although the initial focus of this business is passenger cars for families, there is strong potential for expansion into corporate fleets, as well as commercial, industrial and agricultural services.

Competitive Advantages

This is an excellent opportunity to respond to an unmet consumer need. Several Alberta tire companies offer call-out mobile service, and there are three dedicated mobile tire service companies (in Calgary, Peace River and Markerville), but Go Tire of Central Alberta is the first company to offer dedicated mobile service for everything from full replacement of all tires to seasonal changeovers and repair services, as well as windshield replacement services.

Marketing Strategy

Go Tire of Central Alberta has a fully developed branding and marketing strategy which includes media advertising, materials such as door hangers, flyers and information booklets on tires, and attendance at trade shows.

“Not only did Business Plans Canada deliver my business plans well in advance of the time line but you far exceeded all of my expectations. I am incredibly proud to show the plan to anyone wishing to look at it!!!! I would recommend your company in a heartbeat. You have gone above and beyond the call of duty. From the first time I spoke with you on the phone I felt at ease and to be perfectly honest as far as I’m concerned I can’t recommend any improvements. I would be honored to have my testimonial on your website and the link would be fantastic. I feel very fortunate that your company was my first call and I genuinely feel any of my company’s success originated from the remarkable job done on the business plan. I wish to thank everyone involved for making this as painless as possible.” – Anne Jennings

ABOUT JENNCO CONTRACTING INC.

Website: http://www.jenncoinc.net

Business Description

Jennco Contracting Inc is a new home construction business that will focus on building high-end (luxury) homes that use green building principles. The homes will be built in estates where lot sizes average ¼ – ½ acre. The company will focus on homes that are 2,500 sq. ft. and priced in the $800,000 – $900,000 range. Key features of the homes will be their green components, the high end materials used throughout the home, and their designs that will meet trends for families, as well as for seniors who may want adaptive spacing for future requirements for mobility aids.

Ownership and Management

The company will be owned and managed by Mr. Kevin Jennings and Mrs. Anne Jennings. Mrs. Jennings will use her experience as a manager in the home building industry to run the administrative end of the company and Mr. Jennings will use his 30 years of experience in various aspects of residential construction to be the general manager/general contractor. The Jennings previously worked on a 40-unit housing project in Northern Alberta. Mr. Jennings currently owns and operates a very successful electrical and underground utility company.

Key Initiatives and Objectives

The company’s primary objective is to obtain financing to begin luxury-home construction in the estate homes areas around Edmonton and St. Albert. In the first year of operation the company will complete one house; Jennco intends to construct and complete two homes per year in the following two years, with construction of a third home overlapping completion of the second home.

Market Opportunities

The luxury home market in Edmonton is outselling other new and used home sales. In addition, Edmonton has the strongest economy. “A 2009 Conference Board of Canada scorecard rated Edmonton third in Canada for economic prosperity. In 2010, Conference Board estimates put our per capita personal income 20% higher than the Canadian average. The economic resilience is reflected in the City of Edmonton’s AA (high) credit rating, not exceeded by any other city in Canada.” (Source: City of Edmonton website) People residing in Alberta earn approximately 23% more per year than other Canadians; the average income for senior managers in Edmonton is over $147,000 per year and Albertans have the highest levels of disposable income in Canada.

Competitive Advantages

The company’s ability to reduce building costs for electrical installations as well as underground utility servicing gives them a definite pricing advantage. In addition, the company plans to use insulated concrete forms for foundations and part of the garages. This product is not only less expensive than standard concrete pours, it has a higher insulation rating, is water and microbial resistant and has a longer life rating than standard concrete.

Marketing Strategy

A key focus of marketing will be on the web; the company is also listed in Canada 411 in four key cities (Edmonton, Calgary, Red Deer, Regina). The company will employ site and vehicle signage strategies and will network extensively with the real estate and construction industry.

“My experience with Business Plans Canada has been nothing but positive! I would recommend all small businesses that are serious about growing their business to go through the process of working with professionals like these guys. Not only did I receive a document that allowed me to relate my business information to the financial community but it also helped me to develop a strategic plan to go forward with.”

Don Bildfell

ABOUT CYPRESS POWER SERVICES

Website: http://www.cypresspowerservices.com/

Business Description

Founded in 2008, Cypress Power Ltd. is an engineering services company that employs the latest developments in electrical engineering and computer technology to provide innovative energy and power quality solutions for industrial, commercial and data centre clients. Simply put, Cypress Power takes large amounts of data about the operation of a facility and turns it into useable information, so that clients can make informed decisions about their energy use and reduce costs.

For example, Cypress Power can analyze a building’s existing systems and equipment, add any further hardware that’s needed to measure and monitor power usage, and then bring all the information together. A “dashboard display” gives building operators a snapshot of their overall energy use, and provides the opportunity to assess their operations in detail and to implement energy reduction strategies.

In three years, Cypress Power has earned substantial revenues, developed a strong selection of products and services, and gained an impressive portfolio of clients. They were chosen to provide energy monitoring solutions for a major university’s Center for Interactive Research in Sustainability (CIRS), which will be the most innovative and high performance building in North America.

Cypress Power has earned a reputation as an innovative, reliable leader in this new industry, and they are now ready to expand nationally and internationally.

Ownership and Management

Cypress Power Ltd. was incorporated in British Columbia in May 2011. Don Bildfell is the sole owner. Mr. Bildfell is an Electronics Engineering Technologist and a Certified Energy Manager. For 12 years he worked for Eaton Corporation, a global technology leader in electrical and hydraulic systems. His project experience includes applications for many settings: backup power for data centers, factory automation for clients like Ford, process automation in facilities such as water treatment and mineral processing plants, and automation systems found in all commercial and institutional buildings. Before leaving Eaton to form his own business, Mr. Bildfell was Regional Sales Manager for Western Canada for Eaton’s PowerWare Group.

Key Initiatives and Objectives

Cypress Power‘s sales have doubled every year since 2008, and are on track to reach new levels in 2011 with projects that are already in the pipeline. The company is seeking a Line of Credit that would fund immediate expansion.

Other key operational objectives include:

• Launching three new products—a Small Facility Systems package, a Large Facility Systems package, and a Custom Dashboard package in Year 1.
• Expanding sales into Ontario in Year 1 and into Asia in Year 2.

Creating packages with their own software platforms is a strategic move that will enable Cypress Power to maintain control over the quality of the products it offers to clients and to respond quickly to new developments in technology.

Market Opportunities

With increasing global alarm about climate change, governments and industries are seeking means of reducing their carbon footprint. Many government and other initiatives are underway, including ambitious targets for reducing energy usage and subsidies for retrofitting or upgrading facilities.

Meanwhile, energy costs are increasing, with more and steeper increases forecast. Electricity prices in North America are rising sharply as utilities pass on the costs of upgrading aging infrastructure and developing renewable power sources. By international standards, Canadian electricity prices have been very low, so large users have had little incentive to conserve, but with price jumps looming, companies are re-evaluating their energy usage. One sector particularly impacted by these costs is data centres, which require huge amounts of power to run their concentrations of powerful IT equipment, and have expanded so quickly that they are hitting limits of space, power and cooling.

Employing the latest developments in electrical engineering and computer technology, Cypress Power has created an innovative range of products and services that help clients save energy and reduce costs. This energy management capability is highly in demand, and few companies currently have the expertise to provide it. Over the next three years, Cypress Power has a unique window of opportunity to expand and capture a substantial share of the international market for energy management services.

Competitive Advantages

Cypress Power has exceptional technical expertise in cross-platform data transfer, and a top technical team who stay constantly abreast of industry developments. The company is at the cutting edge of energy management. Cypress Power‘s solutions are simple, reliable, and cost-effective, utilizing “off the shelf” computers and servers running industry-standard software. They create solutions, not new technological problems.

Cypress Power also has access to an established international business network. This is a very significant advantage, as Cypress Power can participate as a subcontractor on bids for very large, high profile projects, with a strong expectation of success.

Marketing Strategy

Cypress Power has identified large Canadian and international businesses and institutions with substantial energy management needs and is approaching them systematically. The company will employ several promotional strategies. Most importantly, continuous marketing is an inherent part of the company’s strategy. Cypress Power has established its reputation by providing the very highest quality of products and services, and they follow up with clients to provide ongoing support and identify opportunities for future services.