“My experience with Business Plans Canada has been nothing but positive! I would recommend all small businesses that are serious about growing their business to go through the process of working with professionals like these guys. Not only did I receive a document that allowed me to relate my business information to the financial community but it also helped me to develop a strategic plan to go forward with.”
Don Bildfell
ABOUT CYPRESS POWER SERVICES
Website: http://www.cypresspowerservices.com/
Business Description
Founded in 2008, Cypress Power Ltd. is an engineering services company that employs the latest developments in electrical engineering and computer technology to provide innovative energy and power quality solutions for industrial, commercial and data centre clients. Simply put, Cypress Power takes large amounts of data about the operation of a facility and turns it into useable information, so that clients can make informed decisions about their energy use and reduce costs.
For example, Cypress Power can analyze a building’s existing systems and equipment, add any further hardware that’s needed to measure and monitor power usage, and then bring all the information together. A “dashboard display” gives building operators a snapshot of their overall energy use, and provides the opportunity to assess their operations in detail and to implement energy reduction strategies.
In three years, Cypress Power has earned substantial revenues, developed a strong selection of products and services, and gained an impressive portfolio of clients. They were chosen to provide energy monitoring solutions for a major university’s Center for Interactive Research in Sustainability (CIRS), which will be the most innovative and high performance building in North America.
Cypress Power has earned a reputation as an innovative, reliable leader in this new industry, and they are now ready to expand nationally and internationally.
Ownership and Management
Cypress Power Ltd. was incorporated in British Columbia in May 2011. Don Bildfell is the sole owner. Mr. Bildfell is an Electronics Engineering Technologist and a Certified Energy Manager. For 12 years he worked for Eaton Corporation, a global technology leader in electrical and hydraulic systems. His project experience includes applications for many settings: backup power for data centers, factory automation for clients like Ford, process automation in facilities such as water treatment and mineral processing plants, and automation systems found in all commercial and institutional buildings. Before leaving Eaton to form his own business, Mr. Bildfell was Regional Sales Manager for Western Canada for Eaton’s PowerWare Group.
Key Initiatives and Objectives
Cypress Power‘s sales have doubled every year since 2008, and are on track to reach new levels in 2011 with projects that are already in the pipeline. The company is seeking a Line of Credit that would fund immediate expansion.
Other key operational objectives include:
- Launching three new products—a Small Facility Systems package, a Large Facility Systems package, and a Custom Dashboard package in Year 1.
- Expanding sales into Ontario in Year 1 and into Asia in Year 2.
Creating packages with their own software platforms is a strategic move that will enable Cypress Power to maintain control over the quality of the products it offers to clients and to respond quickly to new developments in technology.
Market Opportunities
With increasing global alarm about climate change, governments and industries are seeking means of reducing their carbon footprint. Many government and other initiatives are underway, including ambitious targets for reducing energy usage and subsidies for retrofitting or upgrading facilities.
Meanwhile, energy costs are increasing, with more and steeper increases forecast. Electricity prices in North America are rising sharply as utilities pass on the costs of upgrading aging infrastructure and developing renewable power sources. By international standards, Canadian electricity prices have been very low, so large users have had little incentive to conserve, but with price jumps looming, companies are re-evaluating their energy usage. One sector particularly impacted by these costs is data centres, which require huge amounts of power to run their concentrations of powerful IT equipment, and have expanded so quickly that they are hitting limits of space, power and cooling.
Employing the latest developments in electrical engineering and computer technology, Cypress Power has created an innovative range of products and services that help clients save energy and reduce costs. This energy management capability is highly in demand, and few companies currently have the expertise to provide it. Over the next three years, Cypress Power has a unique window of opportunity to expand and capture a substantial share of the international market for energy management services.
Competitive Advantages
Cypress Power has exceptional technical expertise in cross-platform data transfer, and a top technical team who stay constantly abreast of industry developments. The company is at the cutting edge of energy management. Cypress Power‘s solutions are simple, reliable, and cost-effective, utilizing “off the shelf” computers and servers running industry-standard software. They create solutions, not new technological problems.
Cypress Power also has access to an established international business network. This is a very significant advantage, as Cypress Power can participate as a subcontractor on bids for very large, high profile projects, with a strong expectation of success.
Marketing Strategy
Cypress Power has identified large Canadian and international businesses and institutions with substantial energy management needs and is approaching them systematically. The company will employ several promotional strategies. Most importantly, continuous marketing is an inherent part of the company’s strategy. Cypress Power has established its reputation by providing the very highest quality of products and services, and they follow up with clients to provide ongoing support and identify opportunities for future services.
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