Our business plans cover the following sections:
SECTION 1:
Executive Summary
Every good business plan must have a professional, solid and convincing executive summary. The construction of the Executive Summary is the last part of the project because it is a 2 page summary of the major revelations of the plan. It includes the most important key points of the business idea. The main purpose of this section is to sell the business idea to the reader and capture their attention. Our consultants take special attention to this section in order to summarize the goals and future performance of the company in a creative way.
SECTION 2:
Business Overview
This section introduces the business to the reader. The Business Overview includes information about the history of the business, its values, its vision and mission statement, the business goals, the business management and the location and facilities of the business.
SECTION 3:
Products and Services
It is important to emphasize the competitive advantage of the product/service and the features or attributes about the product/service. This section includes a thorough description of your company's products or services.
SECTION 4:
Industry Overview
The purpose of this section is to describe the industry in which the business will be operating. This section may include information about the overall size of the industry, key product and market segments, buying criteria and industry trends.
SECTION 5:
Marketing Strategy
The purpose of this section is to define the market entry plan and also to outline the pricing, promotional and distribution strategies.
SECTION 6:
Operations
This section is dedicated to summarizing how things would run within the business. It is also helpful to identify the Organizational Structure and the Management Team.
SECTION 7:
Contingency Plan
This section includes a discussion on possible risks, challenges, issues or barriers that the business may face.
SECTION 8:
Implementation Plan
The Implementation Plan is a detailed schedule including all implementation activities and dates.
SECTION 9:
Financial Plan
This is the most important section of the business plan, since it identifies the financing needs and shows the profit potential of the business. A financial plan includes four financial statements: an Income Statement, a Monthly Cash Flow Statement for the First Fiscal Year, an Annual Cash Flow Statement for the First Three Fiscal Years and a Balance Sheet.
SECTION 10:
Appendices
The Appendices should include any supporting material that you have referenced in writing your business plan. These materials may include a summary of market research surveys, contracts, price lists, financial assumptions, detailed or technical information on your product/service, owners resumes, floor plans, etc.
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